Branding Magazine is a UK based publication, owned by Brandium Inc, which features interviews and articles written by expert contributors, focusing on industry insight and in-depth analysis of trending topics in the world of branding. Featuring only premium content, the integral part of magazine’s group is also Branding.news.
Branding.news highlights daily design and advertising from from around the world, generally short in lenght, with greater accent on imagery and video.
Besides the addition of the Branding News website, the shift was to be marked with a redesign of the Branding Magazine website. Instead of making the two otherwise tightly connected websites visually completely different, we decided on an integral approach: emphasizing images and picking a different colorway for the Branding News website, while keeping the structure and elements such as the navigation, search and browsing by categories the same as Branding Magazine’s. This contributes to a smooth transition between the two websites, yet ensures the minimum amount of differentiation needed to reflect their individual nature and character.